Prada makes anti-racism deal with NYC after blackface merchandise scandal
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Prada makes anti-racism deal with NYC after blackface merchandise scandal
One of the Pradamalia merchandise that sparked an uproar in 2018. (Photograph: Prada)
Prada volition take steps to fight racism and promote diversity under a deal struck with the city government in New York on Wed (Feb v) following controversy over its sale of monkey-like keychain figurines.
The Italian fashion label was forced to apologise in Dec 2022 afterwards it sparked an uproar by featuring so-chosen "Pradamalia" objects that had exaggerated red lips and evoked blackface caricatures.
The items were featured prominently in the window brandish of Prada's Soho store in New York.
Critics said the merchandise – which was pulled from shelves following the outcry – resembled Sambo, a racist caricature that reinforced negative stereotypes virtually America's black community.
The problematic custom of greasepaint dates back to about 1830, and so-called "minstrel shows," when white performers caked their faces in greasepaint or shoe shine and drew on exaggerated lips.
Every bit role of the understanding, Prada will ship all of their New York employees for racial equality grooming, the city'due south commission on human being rights said in a press release.
The label volition also create a scholarship programme "for people historically underrepresented in fashion," the statement added.
Prada must also present the committee with a list of candidates for a senior officeholder tasked with monitoring its products sold in the United States.
(Source: AFP)
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